Professional UI/UX Design Services
Easy to Use Interfaces Create Great User Experience
If you want to build a loyal customer base, you must create a positive experience for customers during every stage of their buyer's journey. Your website plays a critical role in either creating or destroying this customer satisfaction. In order for your website to serve your customers well, you need a great user interface (UI) and user experience (UX).
A positive UI/UX design helps users feel comfortable and confident as they navigate your website. It provides visitors with the information they need quickly and easily, which in turn boosts conversions and the number of repeat purchases. This confidence and ease-of-use helps the user build trust with your company and increases the overall number of visitors to your site.
Our UI/UX designers seamlessly integrate these two design elements to create stunning websites. By following the principles of UI and UX design, we help you deliver lasting satisfaction to customers. When you have a web design project, trust our Denver-based UX design team to create an engaging user experience and visually pleasing user interface for your business's website.
What is User Interface Design?
User interface design is the process of designing a website's interfaces to maximize efficiency in both usability and experience. The user interface of your website consists of various elements, such as buttons, typography, style, alignment, and spacing. Our UX/UI design agency uses methodologies to create a perfect harmony between these elements.
During our design phase, we create a custom style guide tailored to your business that beautifully integrates these various elements. We use this style guide to ensure that all the elements throughout your website are consistent in styling, alignment, and spacing. As a result, your website will provide visitors with a consistent user interface.
What is User Experience Design?
User experience design is the practice of creating a web design that positively impacts the way a user experiences your website. It focuses specifically on improving how a user navigates and completes tasks on your website. You want all of the actions that visitors take on your website to be intuitive and obstacle-free. User experience design helps you achieve this goal.
During our design phase, we create custom wireframes and mockups for your website. Our mockups take into consideration how a user interacts with the various elements of your website. We conduct user research through heat maps and A/B testing to ensure your website creates a pleasing user experience. The result is a website that is easy-to-use for all your website visitors.
Elements of UI UX Design
Typography and Fonts
Typography is the art of arranging and displaying content on your website in an appealing and readable way. There are many factors that contribute to your website's typography, such as typeface (the fonts used), line length (the content width), and kerning (the space between characters). We take the time to select and pair typefaces that will help visitors easily digest your website content.
Branding and Color
Your branding and colors are important parts of creating a professional digital presence. Your web design should be consistent with your company's branding, and your website's color scheme needs to complement your business's aesthetic. By creating consistency in your colors and branding, you'll be able to establish trust and build brand awareness for your visitors. When we begin your project, we establish a style guide that incorporates your company's branding and unique color combinations to ensure your web design is consistent.
Research is a crucial step in understanding your target audience and creating a web design that meets their needs. Before designing your website, we research your target audience to better understand the demographic your business is targeting. This research allows us to design high-fidelity wireframes and mockups that match your visitor's workflow.
After your website is built, we use tools like Google Analytics and Hotjar to perform usability testing on your website. We analyze this data to understand how users interact with your website and identify areas that can be improved. This focus on continuous improvement ensures that your website stays fresh and relevant.
Layout and Elements
The layout of elements on your website need to be simple-to-use and help guide users through your site. We use research to create effective layouts that your target audience will understand and enjoy. These website layouts help visitors get to where they need to be with ease.
Your website needs to help users quickly get to the information they need. Research has shown that 40% of visitors will leave a website if they have to wait 3 seconds or more. We build sites that are lightning-fast. We host all of our websites on our Google Cloud server and also adhere to strict coding standards to ensure your website performs well.
Your customers are on the move more than ever before. Visitors want to be able to access information whether they are at home on their desktop computer or on the move with their phone. We build with mobile in mind first to ensure that visitors can access your websites no matter what device they're using.
Conversion Rate Optimization
One major benefit of improving the user experience on your site is that customers who have a positive experience on your site will be more likely to convert. Making UX improvements in order to increase the percentage of users on your site who become customers is called conversion rate optimization (CRO).
Investing in the CRO of your website is a surefire way to see continued company growth through increased calls, submissions and sales. To learn more about how to improve your site's user experience through positive conversion rate optimization, contact our Denver team to speak with a UX/UI expert today!