Launching a new website design is always an exciting time for any company. It’s a rebranding effort that should give a business a new lease on their digital life. No way to go but up, right? Not if you don’t plan for SEO implications it doesn’t.
There are countless examples of a website’s traffic tanking hard as soon as the new site goes live. There can be a hundred different reasons for this to happen – from discarding substantial content to improper redirects from older URLs. But, we’ll be looking at one mistake in particular that most people commit on their quest to improve – images.
Form Over Function
Every marketer is fully aware of the important part that images play in the success of a website. A single picture can spell the difference between the effective communication of a concept, and completely losing a potential customer.
This is the biggest reason why most web designers want to make their sites as visually appealing as possible. The danger here is that they sacrifice something even more important in the process – speed.
Flash – The Slowest Format Alive
When it comes to loading speed, Flash is possibly the worst choice.
Patience is not a virtue that most online users possess. When you’re accustomed to having volumes of information at the push of a button, even a three second waiting time can feel like too long of a wait.
This isn’t even an exaggeration; it’s been proven that users will abandon a page after three seconds as early as 2010. That specific number has been steadily decreasing since 1999, and it’s safe to assume that the actual measurement may be somewhere closer to 2.5 seconds.
Failing to account for loading speed is a simple mistake to make, but one that has overreaching effects in both the short and long-term success of a website.
Launching a new website should be a source of pride and optimism for a business. Our team has the experience and foresight that can help ensure every site you want to launch doesn’t run into any problems. All you have to do is contact us, and we’ll begin discussion on how to best address the concerns you have.