Your website's homepage carries an immense amount of power. It can be a critical deciding factor in the way that visitors perceive and interact with your business. Although you might understand this basic truth, your homepage could be missing essential design elements. This can mean the difference between new customers and lost opportunities. Don't fear because we're here to help you understand how you can leverage the power of your homepage!
We've identified the 5 best design practices you need to have on your website's homepage. These will help you be successful online, provide users with a positive experience, and generate new sales. If your homepage is missing any of these key features, you need to get in contact with a web designer. They'll be able to help you properly optimize your homepage for better results.
1. Click to Call Phone Number
A homepage without contact information is like asking a friend to meet you without telling them where to go. It's silly, frustrating, and inconvenient! If your contact information is even the slightest bit difficult to find, you're quickly putting your business at a disadvantage.
The longer it takes users to figure out how to get in contact with you, the more frustrated they'll become and the chances of them going to one of your competitors increase significantly. With more searches being conducted on mobile than ever before, you have an extra responsibility to make your contact information accessible to mobile users.
That's where click to call phone numbers play a valuable role on your website's homepage. By simply tapping the phone number on your page, mobile users can connect with you right away. The best placement for a click to call phone icon is in the header where users can immediately see and use it. The footer is a second placement option if there is limited screen space in the header on mobile devices, and it will be the second place that users look for contact information. Including the phone number in either the header or footer will allow users to immediately place a call to you from that link.
Most modern web browsers will automatically link any phone number detected to allow for click to call, but it's good practice to convert all phone numbers into the tel: scheme in your code. (<a href="tel:+15555555555">555-555-5555</a>) Using 'href='tel:' on your phone numbers by default will place a call when someone clicks on the phone link, giving the visitor a convenient way to reach you instantly.
2. Clear Calls to Action
People crave direction. Whether your site is selling a product or a service, collecting emails for campaigns, or providing information for download, you need to provide your users with clear guidance on what their next step should be when interacting with your website. That's where calls to action come in!
A Call to Action, or CTA, is any method of encouraging a site visitor to perform a specific action, such as calling you or submitting a contact form. Calls to action are usually signified by large headings or buttons that demand to be clicked. If a visitor arrives to a site with no clear call to action, they might leave feeling lost and confused. When you include CTAs on your website, you assist dramatically in the buyer process, resulting in a streamlined conversion process for the visitor and more customers for your business.
Most calls to action include a couple of words with a link or button such as "Start Your Free Trial" or "Create My Account." They are usually placed in a prominent position, often over a hero or banner image, using large text and buttons to help catch people's attention. Including personal words such as "you" or "my" in your calls to action can also have a dramatic impact on conversion rates… as in a 202% performance improvement over non personalized CTAs.
3. Trust Signals
Think back to the last time you went out to eat at a new restaurant. When you were researching where to go, you most likely read through the reviews of previous customers, looked at t